Received an invite to share location data on Google Latitude from a friend. When I wanted to accept, Google said it is in no way affiliated with the script and I accept at my own risk. Huh? The URL has Google all over it, the page happens to be called Google Accounts and yet Google wishes to wash it's hands off any liability for Latitude. Why?
Like most Google inventions, Latitude overwhelms with its awesomeness. Like most of their inventions, it also petrifies with its power and potential for abuse. Today, most invasions of privacy that we undertake (like Googling the street-view of the boss' fancy condo) border on the benign and the legal. It won't take an Al-Qaeda to figure out more 'profitable' uses of the same. For all you know, it'll be your friendly neighbourhood bank (that epitome of unethical self-righteousness) that starts the trend!
Even the recent Chinese comedy demonstrates Google's cult status. Despite so-called public outrage, they acted against the spirit of the Internet in 2006. For profit. What's the wager they will not someday extend their benevolent gate keeping to other or all users of the Internet? Still, we will use and need to use Google; much like how Holmes needs his opium.
While the Freemasons, Scientologists, OPEC and 'The Temple of the Four Orders' bicker over grandiose plans of world domination, it's fait-accompli for a group of nerds .